Rethinking broadcasting to mobile devices
Consumers today expect to watch what they want, wherever they are, and streaming and mobile internet has developed to deliver this objective.
Smartphones and tablets have certainly developed into excellent viewing devices, but significant obstacles remain for mobile media consumption. Connectivity may be severely limited in remote areas, and in urban environments the limited capacity of mobile networks cannot support unrestricted media consumption.
If large numbers of people want to stream content simultaneously, whether that is a sporting event or the latest reality television sensation, it will frequently lead to network congestion. People paying to view the content will suffer low video quality at best, and potentially no signal at all.
According to Ofcom, in the United Kingdom broadcast television still reaches 79% of the audience. In the United States, Neilsen still sees a 50% share for linear TV – but it is still a central part of the media …