New Back Market Branding Brings Circularity to Life – Motion design [Video]

Back Market’s in-house agency partners with New York designer Rasmus Wängelin, Vienna’s Studio Herrström, and Toronto motion house Vucko to rethink the brand’s visual identity.

From Rasmus Wangelin, Studio Herrstrom, and Vucko: “In our early conversations with Back Market, we observed how they needed to evolve their visual brand to keep pace with their growth. Their brand personality embodies optimism, exists as a challenger to big tech, and balances an offbeat yet premium aesthetic.

“We set out to craft a new identity that resonates with these attributes and communicates their essence through brand and product communications, packaging, photography, illustrations, and partnership engagements. 

“Inspired by circular tech and the circular economy, a sweeping revolving motion is at its core, lending heightened meaning to messaging, imagery and beyond.”

“We all move differently, and the same holds true for brands. The way a brand moves is critical to brand ownership and expression. To …