New AI powered Samsung refrigerators will allow direct grocery ordering [Video]

Samsung is bringing grocery-buying capabilities to its artificial intelligence-enabled refrigerators.

U.S. customers will have the ability to restock groceries “directly from the screens” of their Samsung Bespoke fridges thanks to an upcoming feature that combines Samsung’s “proprietary food recognition technology” with Instacart’s product-matching application programming interface (API), the company said Thursday. 

The feature, arising from a newly-announced “multi-year” partnership between Samsung and the online grocery service, will launch on Samsung’s 2025 Bespoke fridges “with different types of screens” and its “AI Vision Inside” technology.

It will become available on Samsung’s older AI Family Hub+ fridges, provided they have its food recognition tech, this year as well, according to Samsung. 

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The company said eligible existing models will receive the feature via an over-the-network update. The schedule for that is still being hammered out. 

“The combination of Samsung’s key technology and Instacart’s outstanding online grocery shopping …