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Global Marketing Strategies

Neural DSPs founders on the Nano Cortex, and those videos

Neural DSP had a tough job with its second-ever hardware product – the ubiquitous, well-loved and incredibly powerful Quad Cortex set the bar very high. And for a follow-up, rather than a bigger and beefier unit, we got the Nano Cortex. It’s a scaled-down and streamlined unit, and while it offers a fixed signal chain and a single capture block, it does let you access Neural’s rather uncanny capture tech at a much more approachable price – as well as a whole universe of other users’ captures.

And, yes, although it was launched alongside a rather baffling and incredibly poorly-received video campaign (more on that later), it’s safe to say the brand has avoided the trap of the difficult second album.

But first a quick refresher on how we got here. Neural DSP was founded by Doug Castroand Francisco …

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