When it comes to marketing, Neil Patel needs no introduction. If you’re serious about scaling your business or personal brand, you’ve likely stumbled across his name—and for good reason. As one of the true OGs of digital marketing, Neil has been at the forefront of the industry for years, and he’s seen every trend come and go. But amidst all the talk about AI, social media, and chatbots, one thing remains crystal clear: email marketing still rules.
So, I had to ask: Neil, is email marketing still relevant today?
His answer? “Absolutely. Email marketing is still one of the most powerful tools out there, and it’s only growing.”
Let’s face it: in a world where everyone is chasing TikTok virality and Instagram likes, email marketing might seem like the old guy at the party. But here’s the kicker—it still has the highest ROI of any marketing channel out there.
Neil hit the nail on the head when he said:
He’s referring to innovations like AMP technology…