Neal Cummins leaves Sky to take over new communications division [Video]

Navy Blue Sports, Ireland’s leading full-service sports agency, has announced Neal Cummins as the head of its new communications division.

This new division will further enhance the agency’s service offerings, delivering expert communications strategies and providing comprehensive, top-tier services to its sports brand clients.

Cummins joins Navy Blue Sports from Sky Ireland where he spearheaded its communications and sponsorship efforts for the last three years.

He was responsible for Sky’s historic partnership with the Republic of Ireland Women’s National football team – making Sky their first ever standalone primary partner – as well as the addition of the Men’s National football team to Sky’s sponsorship portfolio.

He also led campaigns to launch the company’s first ever streaming products, Sky Glass and Sky Stream.

Prior to Sky Ireland, Cummins was a Director at the global communications agency, Fleishman Hillard, where he led the agency’s sports and sponsorship division for over five years, working with a range of clients including, Aviva, Cadbury, Communicorp, …