NBC partners with TikTok for daily live show to attract Gen Z to Paris 2024 Olympics [Video]

“We’re trying to reach everyone in the United States,” Josh Noval, the SVP of Olympic Sales at NBCUniversal, told Mashable.

The network’s latest bid to draw in viewers to the 2024 Paris Olympics is Spotlight on Paris, a roughly one hour TikTok Live show debuting daily throughout the Games at 4:45pm ET. 

Presented in partnership with Toyota and hosted by Savannah Sellers, the co-Anchor of NBC News’ Morning News NOW, and TikTokker and radio host Josh “Bru” Brubaker, the show goes live Saturday. 

“Our entire distribution strategy, whether it’s linear streaming or social, is to make sure that we’re reaching every American that we possibly can and giving them content on platforms in a voice that they’re accustomed to hearing from,” said Noval. Spotlight on Paris is just one piece of that. It’s also hitting all its bases by sending 27 creators, known as “The Paris Creators Collective” to capture content in partnership with Meta, Overtime, Snapchat…