US media giant NBCUniversal on Wednesday announced that it will use the AI version of a legendary sports broadcaster to narrate personalized daily recaps of Olympic game events.
Narration by Hall of Fame announcer Al Michaels generated using artificial intelligence will voice the recaps that will be personalized to individual viewers of NBC’s Peacock streaming service.
Well-known broadcaster Michaels has worked a combined nine Olympic Games for NBC Sports and ABC Sports during his career, according to NBCUniversal.
“When I was approached about this, I was skeptical but obviously curious,” Michaels said in a release.
“Then I saw a demonstration detailing what they had in mind. I said, ‘I’m in.’”
The AI was trained on the voice of Michaels along with his past appearances on NBC broadcasts, according to the company.
“We’re bringing the best of sports together with the best of technology to deliver fans a personalized Olympics experience …