– Rhone Partners with NBA Champion and Five-Time All-Star Kevin Love to Launch Campaign Designed to Raise Awareness Around Mental and Physical Well-Being –
– The Partnership Will Feature Rhone’s Commuter® Shirt with Plans to Unveil Licensed Dress Shirts Featuring NBA and Team Logos –
, /PRNewswire/ — The National Basketball Association (NBA) and Rhone, a leading lifestyle brand dedicated to championing Mental Fitness, today announced a multiyear global marketing partnership.
To tip off the partnership, Rhone enlisted NBA Champion and five-time All-Star Kevin Loveas a brand ambassador, who will work with Rhone to launch a campaign designed to raise awareness around mental and physical well-being. The campaign will highlight the natural synergy between Love and Rhone, inspiring viewers to prioritize their mental health and supporting Rhone’s mission to positively impact over 100 million lives. Rhone will additionally introduce custom content on the NBA Fitness platform, a digital content initiative within the NBA App focused on health and fitness, furthering its commitment to uplifting both …