Navigating Digital Marketing Challenges for MSMEs | Butz Bartolome [Video]

In this episode, Amrei discusses the shift from traditional advertising to digital platforms, highlighting the cost-effectiveness and broader reach of digital ads for micro, small, and medium enterprises (MSMEs). However, it also points out the increased competition and saturation in the digital space, emphasizing the need for creative and attention-grabbing content to stand out. The importance of capturing the audience’s attention within the first few seconds of a video is also stressed, given the short attention spans of online users.

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