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Nature-based solutions can help fight climate change [Video]

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Global Marketing Strategies

As the world gathers in Azerbaijan for this year’s annual UN climate conference (COP29), the urgency to act on climate change has never been greater.

The stakes in Baku are high with 2024 on track to be the hottest year recorded, the first to potentially break the 1.5 C Paris Agreement threshold, and Canada experiencing warming rates twice the global average.

Most governments, including here in Canada, are looking to options to mitigate the effects of climate change through regulations or funding new technologies. To this end, nature-based solutions (NbS) offer the most promising path forward.

There are three key strategies for governments to maximize the growth (and impact) of NbS. From removing harmful subsidies to integrating natural assets into financial systems and promoting biodiversity credits, policymakers have a number of tools at their disposal. World leaders in Baku should take notice.

What is a nature-based solution?

Nature-based solutions (NbS) use nature, rather than human-made infrastructure, to …

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