How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads

Nationalist raves galvanise traumatised Ukrainian youth [Video]

Categories
Event Marketing and Sponsorships

At a rave in a former silk factory in Kyiv, Bogdana Lukyanchuk was out partying for the first time since her father was killed fighting Russian forces in eastern Ukraine.

The party raised funds for the Third Assault Brigade, a controversial unit which has gained countrywide name recognition thanks to its military feats and marketing.

“I knew it was a charity event with people that I respected, so I could come and let my emotions run wild for just a day,” Lukyanchuk said, showing a photo of her dad with a broken heart emoji on her phone screensaver.

“There is still life in Ukraine. Life pulsates. Blood pulsates,” the 23-year-old said, shouting over the loud bass.

The Saturday night rave featured a combat drone simulator and merchandise from the Third Assault Brigade.

It was also attended by members of a linked nationalist youth group, Centuria.

The mix of party and …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos