National Lottery operator Allwyn invites the nation to add some play to their Christmas with Scratchcards campaign Marketing Communication News [Video]

‘Musical Scratchcards’ – created with VCCP and Hearts & Science – taps into nation’s love of Christmas traditions

Fully integrated campaign features National Lottery-funded Good Cause choir

Allwyn, operator of The National Lottery, today launches a festive Scratchcards campaign, which celebrates the entertaining ways adults come together to play games at Christmas. The fully integrated campaign brings to life the fun, away-from-the-phone, interactive role that National Lottery Scratchcards play in social moments – festive gatherings being a perfect example.

Launching in the same week that The National Lottery celebrates its 30th birthday and announces a landmark £50 billion raised for Good Causes, this campaign ‘Musical Scratchcards’ invites the nation to embrace Scratchcards by encouraging play that sparks laughter, shared moments, and even a bit of friendly rivalry. From playing a round of ‘Musical Scratchcards’ around the dinner table to other imaginative games in a wide variety of settings – Allwynis putting The National Lottery at the centre of group traditions …