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National Fragrance Week (Mar 17th to Mar 23rd) [Video]

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Event Marketing and Sponsorships

History of National Fragrance Week

National Fragrance Week began in 2016, created by the Fragrance Foundation, a UK-based organization dedicated to promoting the art and appreciation of scents.

The foundation aimed to spotlight the fragrance industry, drawing attention to its artistry, science, and role in daily life. This celebration encourages people to explore the emotional impact of scents and their ability to evoke memories, set moods, and express personality.

Over the years, National Fragrance Week has grown in scope, with events designed to engage both fragrance enthusiasts and casual fans.

The week includes workshops, special promotions, and interactive experiences that bring together experts, brands, and curious consumers. Through these activities, the Fragrance Foundation aims to deepen the public’s understanding of fragrance and its diverse qualities​.

Each year, new themes add excitement and fresh insights into fragrance culture. Themes like “Scent Memories” invite participants to connect scents with their personal stories, creating a shared experience that …

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