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Strategic Partnerships and Alliances

NASCAR Team Undergoes Huge Rebranding As They Target Higher Investment [Video]

The NASCAR Cup Series team, formerly known as JTG Daugherty Racing, is now Hyak Motorsports and it has a new majority owner. Gordon Smith is now the majority owner, alongside co-owners Brad Daugherty, Mark Hughes and Ernie Cope, and Ricky Stenhouse Jr. will continue to drive the No. 47 Chevrolet Camaro next season.

“Becoming the owner of Hyak Motorsports brings an exciting opportunity,” said Gordon Smith, Team Owner/CEO. “I look forward to building on the team’s accomplishments, investing in its future, and driving toward new successes in partnership with our fans, sponsors, and team members.”

TALLADEGA, ALABAMA – OCTOBER 06: Ricky Stenhouse Jr., driver of the #47 Kroger Health/Palmolive Chevrolet, celebrates in victory lane after winning the NASCAR Cup Series YellaWood 500 at Talladega Superspeedway on October 06, 2024 in…Chris Graythen/Getty Images

The rebranding of JTG Daugherty Racing starts with “Hyak”, which means “fast” in Chinook language, is a trade language of the Pacific …

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