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NASCAR Reveals ‘New Era’ With Substantial Europe Expansions [Video]

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Event Marketing and Sponsorships

NASCAR has unveiled its ambitious plans for a new era in European motorsports, set to commence in 2025. In collaboration with TEAM FJ, NASCAR announced the expansion and significant rebranding of its European series, which will be known as the NASCAR Euro Series.

This initiative is designed to bolster NASCAR’s footprint in Europe and establish the Euro Series as a leading touring car event across the continent. The transformation includes a fresh logo, the introduction of the third-generation EuroNASCAR race car (GEN3), and revamped racing formats, all aimed at heightening the competition and entertainment value for fans.

Founded by Jerome and Anne Galpin in 2009, the Euro Series began as a nascent racing venture, quickly gaining traction as it attracted attention from NASCAR’s Senior Development Business Director, Robert Duvall. Officially sanctioned by NASCAR in 2012, the series has become a staple in European motor sporting circles, celebrated for its NASCAR …

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