NASCAR is considering integrating Artificial Intelligence into its future racing formats, as suggested by Steve O’Donnell, the organization’s Chief Operating Officer, during a discussion with SBJ.
O’Donnell pointed out AI could contribute to the strategic and operational aspects of racing, including the much-debated playoff format.
AI has been making inroads into motorsports for some time, with its gradual introduction dating back several years. Teams in NASCAR and beyond have already harnessed AI and simulation technologies to analyze and respond to real-time data, often leading to improved strategies during races.
AI could simulate numerous variations in racing scenarios, such as adjustments to the number of playoff drivers or variations in race conditions. This simulation helps in predicting potential impacts and unforeseen outcomes that may arise from format adjustments.