NASCAR has announced the expansion of its Campus Lab Program to Winston-Salem State University. Beginning in Spring 2025, students accepted to the program at the Historically Black College or University will obtain real-world experience developing a marketing activation while managing a budget set by NASCAR. Students will get a behind-the-scenes perspective on careers in motorsports and will be paired with a mentor from NASCAR’s Black employee resource group.
“We’re thrilled to collaborate with NASCAR in establishing this innovative campus lab, which will provide our students with hands-on exposure to the motorsports industry,” said WSSU Chancellor Bonita Brow.
“This partnership opens the door to unique career opportunities, allowing our students to engage in STEM fields, business, and marketing. Together, we’re breaking new ground and paving the way for a more diverse future in racing while positioning our students for successful careers in the motorsports industry.”
At the completion of the Campus Lab Program, NASCAR will give students a $3,500 scholarship prize, …