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Strategic Partnerships and Alliances

NASCAR Announces New Multi-Year Partnership Aiding Military Personnel [Video]

NASCAR has announced an exciting new multi-year partnership with GOVX, an online platform dedicated to providing discounts to military personnel, first responders, educators, and other government service employees.

This collaboration, which names GOVX as the Presenting Sponsor and Official Verification Partner for NASCAR’s Miltix program, marks a huge step in extending NASCAR’s historical commitment to honoring these service members.

The NASCAR Miltix program, now backed by GOVX, provides eligible individuals with discounts ranging from 15% and up on race tickets at NASCAR-owned tracks across the nation. Such incentives are accessible through both NASCAR.com and GOVX.com.

Michelle Byron, NASCAR Executive Vice President, Chief Partnership and Licensing Officer, stated:

William Byron, driver of the #24 Axalta Chevrolet, and Christopher Bell, driver of the #20 Interstate Batteries/DEWALT Toyota, race during the NASCAR Cup Series Championship Race at Phoenix Raceway on November 10, 2024 in Avondale,…James Gilbert/Getty Images

“Since the inception of our sport, …

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