The Pittsburgh Pengiuns of the National Hockey League announced Friday they would partner with a beloved Nova Scotia brand.
“The Original” Mr. Donair, a company based in Antigonish, N.S., announced a landmark, three-year partnership with the NHL franchise through a news release Friday. Mr. Donair will become the “official jerky of the Pittsburgh Penguins” through the collaboration.
Aaron Tingley is the international business development manager for “The Original” Mr. Donair. He said the partnership will bring the “one-of-a-kind flavor of donair to a new enthusiastic audience.”
“Partnering with a well-respected franchise like the Pittsburgh Penguins, especially one with deep connections to our home province through Sidney Crosby, is a dream come true,” Tingley said.
The partnership will serve as the cornerstone for Mr. Donair’s international growth by establishing the brand in the U.S., said the release. The Penguins boast the third-largest fan base in the NHL with 1.9 million fans. Mr. Donair products will …