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N.B. news: Campaign laughed to fight voting systems doubts [Video]

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Global Marketing Strategies

Elections NB has launched a new advertising campaign to fight any doubt about its voting systems, with the writ drop for a provincial election days away.

“In the last five to 10 years, the environment in which elections are being conducted has changed dramatically,” says Kim Poffenroth, New Brunswick’s chief electoral officer. “A tactic has been taken in certain parts of the world, that in order to attack your opponent or undermine an elected government, the tactic is to attack the election management body in order to undermine trust in the results.”

“Rather than waiting until that happens here in New Brunswick, that’s why we’re being proactive, making sure people understand the process ahead of time.”

Poffenroth says the campaign is not a direct response to any specific allegation of election interference, in the province or elsewhere.

“It’s happened in many different jurisdictions, and I don’t want to discuss any one in …

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