Dean Chadwick: ‘There’s a ripple effect that’s activated by how smoothly a business runs. When local business thrives, communities thrive. That’s what we sought to highlight with this first campaign.’
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M&C Saatchi Group and MYOB have launched its retail campaign ‘Everyone’s Business’, demonstrating how each business owner is at the heart of the community connected to them—from employees to customers, to suppliers and their families and friends.
Dean Chadwick, chief marketing officer at MYOB, said: “‘Everyone’s Business’ is about recognising and celebrating the vital role SMEs play in the Australian way of life. Their success has a phenomenal impact, not only on a macroeconomic level, but on a very personal level, for the communities they operate in.
“There’s a ripple effect that’s activated by how smoothly a business runs. When local business thrives, communities thrive. That’s what we sought to highlight with this first campaign.”
The creative strategy …