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Myntra Elevates Sneaker Culture with CGI-Led Campaign [Video]

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Global Marketing Strategies

In a striking display of digital artistry, Myntra, a frontrunner in India’s online fashion and lifestyle market, has recently unveiled its latest CGI-driven activation. This initiative is designed to shine a spotlight on the exclusive and sought-after collections within the Myntra Sneaker Club, underscoring the brand’s commitment to elevating sneaker culture in India.

A Sneaker for Every Scene

At the heart of Myntra’s campaign, titled ‘Sneaker for Every Scene’, is the objective to showcase the extensive range of premium sneakers available through its dedicated Myntra Sneaker Club platform. This move comes as Myntra seeks to highlight the versatility and wide appeal of sneakers, catering to diverse lifestyles and occasions. Through state-of-the-art CGI visuals, Myntra captures the essence of its sneaker collection, portraying colossal sneaker models making a grand entrance into Mumbai via the iconic Worli Sea Link. This creative choice not only emphasizes the campaign’s scope but also ensures its lasting impact on viewers.

The …

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