My influencer daughter wants me to be her momager – what do I do? [Video]

APPRENTICE star and West Ham United vice-chair Karren Brady answers your careers questions, plus try our money-saving tips.

Here she gives advice to a reader whose influencer daughter wants her to act as her ‘momager’.

Q: My daughter is 22 and has built up quite a big Instagram following with her beauty and fashion videos, and she’s starting to get offers to do sponsored posts and collaborations with brands.

A few influencers she knows online have got agents who help negotiate deals, but some do it themselves.

She’s asked me if I’ll look after this side of things for her, as while I’m no “momager”, I’ve always advocated for my kids and helped them where I can.

But social media is also out of my comfort zone and it’s hard to know how much to ask brands for.

Do you have any advice?

Leigh, …