MullenLowe Lintas Group with Quantum Consumer Solutions undertake State of States study [Video]

Delhi: ‘State of States’ is an initiative undertaken by MullenLowe Lintas Group in collaboration with Quantum Consumer Solutions, to partner their clients for brands at a local/ethnic/cultural/subcultural level.

Through ‘State of States’, a research study, MullenLowe Lintas Group intends to deconstruct the 30 different cultures in India to have a far deeper understanding of the respective culture codes, tensions, and shifts that are happening, to craft brands of the future. 

Commenting on the study, S.Subramanyeswar (Subbu), Group CEO – India and Chief Strategy Officer – APAC of MullenLowe Group, said, “There is a rise in ethnic nationalism or localism or even ultra localism in India (and in fact, it’s a global phenomenon too), in which identity is defined by perceived genetic, religious, or linguistic heritage beyond the democratic ideals or principles and our timing of this “State of States” study, a marvel of insight and practicality, couldn’t have been better given …