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MRI services in North Dakota being advertised in Winnipeg [Video]

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Global Marketing Strategies

Manitobans are getting another reminder of how long wait times are for diagnostic images.

You may have recently received a pamphlet from Grand Forks Clinic advertising its imaging centre which reads ‘MRI In Days, Not Months!’

Another cross-border clinic, Unity Medical Center in Grafton, North Dakota updated its billboard on the I-94 in January which targets Canadians driving south by asking them “Why wait?”

“If we have the availability to get them in, we might as well open that up to them for them to come down,” said Jess Tanke, the radiology supervisor at Unity Medical Centre.

As of June 2024 -the latest numbers available for this year on the province’s wait time dashboard– the median wait time for an MRI in Manitoba was 21 weeks, up from 13 weeks in 2022. When broken down by facility, the dashboard showed the median MRI wait at the Health Sciences Centre was …

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