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MrBeast orders assessment of the culture in his YouTube empire [Video]

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Global Marketing Strategies

MrBeast has ordered a full assessment of the internal culture in his YouTube empire as well as an investigation into “allegations of inappropriate behavior by people in the company,” according to a confidential memo obtained by The Associated Press.Video above: Social media creator catches pickpockets on camera, gives advice on how to avoid being a targetAddressed to “Team Beast” employees, the message sent Wednesday outlines infrastructure changes, including plans to hire a chief human resources officer and require company-wide sensitivity training. The expanded probe signals that troubles inside YouTube’s biggest channel could go deeper than the “serious allegations” facing a longtime collaborator acknowledged last month by MrBeast, whose real name is Jimmy Donaldson.”As your leader, I take responsibility, and I am committed to continue to improve and evolve my leadership style,” Donaldson wrote. “I recognize that I also need to create a culture that makes all our employees feel safe …

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