MrBeast has his critics, but creator marketing experts explain why he’ll always come out on top [Video]

A mother’s request on X on June 24 ended with her young daughter meeting her hero: MrBeast.

The YouTuber, who is the biggest creator on the platform, answered Tamara Jawad Shami’s request to meet her daughter, who was in palliative care in Sydney.

“Here is the good side of social media,” Shami wrote on X, along with a picture of her little girl and the YouTube star. “Thank you kind-hearted people who shared this and made a little girl’s dream come true.”

Fans seem to come first in MrBeast’s world, and this was just one example. The YouTuber, who boasts 295 million subscribers (and counting), has built his empire largely through philanthropy.

He helped pioneer a genre of social media videos that focus on filming the reactions of strangers after giving them large sums of money.

As well as giving away cash, he has funded surgeries, and built homes for …