MrBeast has found himself embroiled in controversy lately, which begs the question: Can the world’s most popular YouTuber be canceled? Newsweek spoke to various PR crisis experts to find out.
At 26 years old, MrBeast—real name Jimmy Donaldson—holds the record for the most subscribers on YouTube, with 311 million followers at the time of writing. According to Forbes, in 2022 he was earning $54 million a year, mostly from ads on his YouTube videos. He has also become known for giving back to his followers, often uploading videos of his charitable acts.
MrBeast’s videos—many of which involve viral stunts and challenges or massive giveaways—cost millions to produce. One of his most popular, and most expensive, videos to create was a real-life recreation of the hit Netflix show Squid Game. It has more than 647 million views on YouTube and cost $3.5 million.
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