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Mr. & Mrs. Bourbon Company to be served at KFC Yum! Center [Video]

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Event Marketing and Sponsorships

The former Louisville Cardinals star is back at his basketball home and ready for fans to experience his brand of bourbon.

LOUISVILLE, Ky. — The KFC Yum! Center has announced a new three-year partnership with former Louisville Cardinals basketball star Russ Smith.

Smith’s Mr. & Mrs. Bourbon Company (MMBC) will now be featured at its Main Concourse and brand promotions throughout the KFC Yum! Center.

The KFC Yum! Center said they will continue their commitment to offering “unparalleled experiences” with fans and patrons while holding exclusive tasting events and signature cocktails created with Smith’s bourbon brand.

In addition to the partnership, a new Mr. & Mrs. Bourbon Company bar will open on the center’s Main Concourse in September. Fans will get to experience the product at concerts and basketball games held there.

“We are thrilled to welcome Mr. & Mrs. Bourbon Company into the KFC Yum! Center,” Eric Granger, General Manager of the KFC Yum! Center, …

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