Motti Colman, Optimove VP of Revenue Gaming, reflects on a decade at the world’s biggest iGaming show
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Why it Matters:
Motti’s reflections on a decade at ICE highlight how far the iGaming industry has come, emphasizing the role of innovation, collaboration, and real-time engagement in driving success. With game-changing announcements like OptiLive and Ignite+, marketers now have more tools than ever to create personalized, impactful player experiences. ICE isn’t just a showcase—it’s a benchmark for where the industry is headed and how marketers can stay ahead.
Key takeaways:
- OptiLive Launch: Real-time, personalized engagement during live betting is now possible, revolutionizing how operators connect with players during key moments.
- Ignite+ Program: Emerging operators now have access to tools, insights, and guidance to scale and thrive in a competitive market.
- Collaboration Through CRM Ecosystem:Partnerships with Captain Up, Enteractive, Splash Tech, and Propane demonstrate the power of …
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