On July 21, Kamala HQ made its first post to TikTok after sitting President Joe Biden dropped out of the race. It was a slideshow of two images: the first, a screenshot of pop star Charli XCX’s post declaring that “kamala IS brat,” and the second, the account’s own custom Brat green banner, both set to the blaring track “360” from the iconic album. That post’s caption? “Ready to provide context,” a cheeky reference to Vice President Kamala Harris’ viral coconut tree anecdote. The message was instantly clear: The Harris campaign is speaking Gen Z’s language — but is Gen Z ready to listen?
Leaning into Gen Z’s internet culture is one thing. Actually representing Gen Z as president is another, and young voters are ready to hold Harris to task. On paper, she’s already presented a more exciting candidate than Biden by virtue of her age alone. At 59, Harris is far from a Gen Zer, but she has two decades on …