Montreal officials see red after century-old home turned into colourful billboard – Montreal [Video]

A duplex on Atateken street in Montreal stands out from the pack with its dramatic colour combinations of highlighter green, rosé pink and mustard yellow.

The bright colours painted on the century-old home are from an adverting campaign that is turning heads — and earning the condemnation of city officials.

The home, now looking like a lifesize doll house, is getting a lot of attention and that is the point. The property has been temporarily transformed into a billboard for Koodo mobile, a subsidiary of telecommunications firm Telus.

As seen in other cities like Toronto, the flamboyant publicity stunt aims to promote residential WiFi. A small sign outside in a newly planted garden reads, “There’s joy under this roof. Koodo internet.”

While prompting smiles by passersby, the project is not getting any love from city officials, who have denounced the commercial act.

The owners of the residence risk receiving fines, …