Today, Scopely, the #1 mobile game maker in the U.S., debuted MONOPOLY GO!’s first-ever global brand campaign, “Friendship Pays,” which brings the game’s beloved universe to life through a star-studded quartet of talent as they celebrate the highly social, exhilarating experience of playing the chart-topping sensation with friends. The playful creative features the iconic Mr. Monopoly, voiced in hilarious fashion by comedy legend Will Ferrell, accompanied by a talented cast of Jason Momoa, Keke Palmer, and Chris Pratt.
“I love playing games with my siblings and friends, and let me tell you honey, when I play games, I play to win,” said Keke Palmer. “I’m so happy to team up with MONOPOLY GO!, a game that is all about camaraderie and excitement and, of course, your daily dose of friendly competition.”
“Friendship Pays” will be a long-term creative concept for Scopely’s MONOPOLY GO!, which will span multiple campaigns. Will Ferrell …