How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

Moment new Man United boss Ruben Amorim suffers awkward encounter with British reporter, who fell out with Erik ten Hag, in a VERY uncomfortable press conference [Video]

Categories
Public Relations

Incoming Manchester United manager Ruben Amorim refused to answer a British journalist in English in one of his final press conferences with Sporting Lisbon. 

Amorim insisted on speaking in his native Portuguese ahead of his final home game with Sporting, a clash with Manchester City in the Champions League on Tuesday night. 

Sky Sports reporter Gary Cotterill repeatedly pressed Amorim – calling his refusal a ‘cold shoulder to all your English fans’ – but the Portuguese apologised, laughed it off, and continued in his mother tongue. 

The awkward clip has sparked a strong reaction, with Cotterill, who also fell out with Amorim’s predecessor Erik ten Hag, receiving a torrent of online abuse.

Amorim, who will join United on November 11 on a contract worth a reported £6.5million per year, insisted his compatriots will ‘miss me (speaking) in Portuguese’.

Incoming Man United boss Ruben Amorim refused to answer a question in English on Monday

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos