Modern Measurement Series #4 – Demonstrating the value of brand media vs performance media [Video]

There’s a huge buzz around media measurement and marketing effectiveness in the industry right now, and for good reason. The phase-out of the third-party cookie presents advertisers with attribution challenges that not only make it more difficult to make strategic decisions but also to achieve stakeholder buy-in for marketing investment.

To help you improve your knowledge of the modern measurement landscape and understand the best solutions to embrace user privacy without hindering marketing performance, Impression has launched a series of short videos.

Watch the full series here and gain insights into:

• The current technology and privacy headwinds challenging digital attribution
• How to respect user privacy online and implement compliant solutions
• How to more accurately measure the impact of your efforts through different solutions e.g. multi-touch attribution, incrementality testing and media mix modelling
• How to communicate the value of marketing measurement to key stakeholders

In part four, Technology Director, Aaron Dicks and Strategy Director, Claire Elsworth explore:

• How to generate …