Mixdown’s best music videos of the ’90s

Music videos are still a hugely important parting of marketing an album or musical release, but in the 90s they were essential. MTV controlled the airwaves, and financially the industry was in a different place. Budgets for videos were massive as their reach, going viral as we’d call it today, was massive. The right video in front of the right audience would have new fans and old fans alike discussing, sharing and watching the videos, often coupled with buying an album.

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In Australia, Rage and Video Hits was a huge part of how we found new music, waking up early enough to catch some of the weirder music before the pop and rock stars of the day bounded across the screen. Here’s a few of our favourites!

“Joga” – Bjork

One still, stolid Saturday night, I was home alone. I, a man-child in my early 20’s, was still subsisting on the …