Mistplay’s Mobile Gaming Growth Report unveils new UA & monetization data with key predictions for growth in 2025 | PR Newswire [Video]

New insights empower marketing, product, and monetization teams to prioritize player-centric innovation and unlock new growth opportunities in 2025.

, /PRNewswire/ – Mistplay Inc., the leading loyalty app for mobile gamers, today published its Mobile Gaming Growth Report. Leveraging insights from key industry experts alongside data from thousands of mobile gamers, this report enables game publishers to optimize the early stages of the mobile growth funnel – from first ad impression through D7 of the user journey – to ensure that initial user stickiness paves the way to long-term retention and heightened LTV.

“As mobile game publishers face continued challenges heading into 2025, the core opportunity lies in rethinking the traditional approach to growth and manifesting that mindset across all teams. Those who can fully embrace adaptability and innovation, to drive incremental revenue and combat rising CAC, will ultimately unlock sustainable growth for their games.” – Ramanand Reddi, Chief Product Officer at Mistplay

…