Milwaukee Public Library earns Peabody nod for social media engagement [Video]

$190 MILLION RENOVATION IN A PRESTIGIOUS NOMINATION FOR THE MILWAUKEE PUBLIC LIBRARY. IT’S ME AGAINST THE MUSIC. IT’S JUST ME AND ME. THE LIBRARY RECEIVING A PEABODY NOMINATION FOR THEIR SOCIAL MEDIA CONTENT, THEY RECREATE POPULAR TIKTOK TRENDS, BUT WITH THEIR OWN LIBRARY TWIST. IT’S GAINED THE MILLIONS OF VIEWS ONLINE. THE PEABODY AWARDS ARE SIMILAR TO THE PULITZER PRIZE FOR THE EXCELLENCE IN BROADCASTING. TH

Milwaukee Public Library has been nominated for a Peabody Award for its innovative use of social media.The library has gained more than 335,000 followers on Instagram and TikTok combined, using library staff and patrons to recreate popular trends.MPL is one of eight nominated in the Immersive and interactive category. “Milwaukee Public Library uses TikTok and Instagram to educate their community on what libraries offer and get young people excited about books at a time when book bans are increasing across the country,” the Peabody …

Tags Influencer Marketing, Media, Social, Social Media Marketing