Millcreek launches a water conservation game [Video]

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MILLCREEK, Utah — In an effort to get more residents to conserve water, Millcreek city leaders are launching a game.

The city has agreed to participate in a pilot project with WetX, a tech company focused on water management. They’ve designed “Water Heroes,” a platform that tracks water usage at homes. It’s like a video game in its design — with incentives and prizes to use less water.

“We use game design principles to build out an experience that makes water conservation fun for anybody,” said Justin Whittaker, WetX’s senior vice-president for product development.

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