Microsoft will stop marketing Xbox consoles in Europe claims insider [Video]

The major shift in Xbox strategy continues, with a new rumour suggesting that Microsoft is to give up promoting its hardware in ‘certain’ markets.

From the very start of the year, it’s been obvious that major changes are going on at Xbox and that even Microsoft isn’t sure exactly what they are. Their multiformat strategy remains confused while this week’s price rise for Game Pass, and the abandonment of day one releases on the cheapest tier, is a massive change in approach.

That may be only the half of it though, as a new rumour suggests that Microsoft will ‘stop marketing’ Xbox in ‘certain markets in EMEA’ (Europe, Middle East, and Africa), to only focus on Game Pass, cloud gaming, PC, and Xbox controllers.

We’ve already seen some evidence of that this week, with the promotion of cloud gaming via AmazonFire sticks – with the Xbox app also already available on high-end Samsung TVs. But the suggestion is that …