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Microsoft sweetens the pot for desktop virtualization [Video]

Simplified licensing and enhanced virtual desktop software are aimed at spurring the technology’s usage

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In an effort to capture what it sees as a growing market for virtual desktops within enterprises, Microsoft is simplifying some licensing agreements and enhancing its virtual-desktop-related software.

“When we’re talking with customers, we’re seeing a huge interest in reducing the total cost of ownership of the desktop environment,” said Dai Vu, Microsoft director of virtualization solutions marketing.

[ Virtual desktop infrastructure endpoints come in all shapes and sizes, But InfoWorld’s J. Peter Bruzzese says few are actually zero clients. ]

Vu noted that many organizations are still running Windows XP and looking to upgrade to Windows 7, though they are wondering whether some sort of virtualized desktop setup may be easier to manage.

“Customers are thinking about how they will approach the management of their desktop and applications more broadly,” he said.

Microsoft is taking …

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