CANNES – Generative artificial intelligence, the technology behind popular apps such as a ChatGPT, still depends on human creativity as the driving force behind true innovation. For marketers, the goal of engaging high-quality audiences with content and experiences that are personal and timely are feasible with time-saving AI tools. Generative AI can boost creative capabilities, save time doing menial tasks and enhance business performance.
- Jennifer Kattula, general manager and chief marketing officer, Microsoft Advertising
- Moderator: Joanna O’Connell, chief intelligence officer, Omnicom Media Group
You’re watching coverage of Global Leadership Summit: All Things AI, a Beet.TV Leadership Series at Cannes Lions 2024 presented by Celtra, Microsoft Advertising & Silverpush. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.
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