When Microsoft launched its Copilot AI assistant in 2023, it included a personalized advertising element based on picking up commercial intent from user conversations. The results were promising.
Blending AI chat with ads is potentially difficult territory. But, after a recent update, the company’s advertising division is more sure than ever that the two can coalesce harmoniously.
In this video interview with Beet.TV, Paul Longo, GM of AI in Ads at Microsoft Advertising, described the beginning of an “exciting journey” for personalization and audience engagement.
“When we launched ads as part of the conversation, there was a personalized element to it,” said Longo. “By having that ad in the conversational context versus a more traditional search context, we saw higher engagement.”
Microsoft Advertising found that ads served through Copilot were not only more engaging, with higher click-through and conversion rates, but they also accelerated consumer journeys by 30%.
The key …