Micro MBA – Session 2 – Strategy [Video]

Guest speaker Kurt Allman is Professor of Enterprise and is Executive Dean for the Faculty of Science Business and Enterprise. Over his extensive career he has been responsible for business engagement and commercialisation activities as well as general executive duties. His business engagement portfolio is extensive, having worked with over 5,000 SMEs as part of European Structural Investment Fund initiatives totaling almost £30M.

Session Overview
In this engaging taster session, Kurt delves into the critical importance of strategy in the success of organizations, with a special emphasis on its relevance for businesses operating in the dynamic and competitive global marketplace. Recognising that strategy is the backbone of any successful organization, Kurt will guide you through the essentials of strategic planning and business model development, helping you to grasp the core elements that formulate effective strategies.
Through a review of various strategic models, you will not only learn about the theoretical frameworks that underpin successful strategies but also gain practical insights into how to apply these models in real-world scenarios. This session is designed to empower you with the skills needed to analyse organizations from a strategic perspective, enabling you to craft strategies that are not only robust but also adaptable to the ever-evolving business landscape.
This session will equip you with the strategic acumen necessary to navigate and lead in both local and international business environments to drive growth, innovation, and competitive advantage in any industry. This session will be invaluable in your journey toward becoming a visionary business leader.