Metro is expanding its Moi Rewards program into Ontario later this week after rolling it out in Quebec and New Brunswick last year.
It’s the latest loyalty program launch as they become an increasingly important strategy for retailers to attract and keep customers.
“Now we’re bringing our own program that’s had a success in the Quebec market, and we think that’s going to bring more value to our customers,” said Alain Tadros, Metro’s vice-president and chief marketing officer and head of digital strategy.
Like many loyalty programs, Moi Rewards users will get personalized promotions and be able to redeem points to pay for purchases. The program officially rolls out on Oct. 24.
It’s also the first time that Metro’s discount banner Food Basics will have a loyalty program, the company said.
Customers will earn points just by shopping at Metro and Jean Coutu stores, but can earn additional promotional points …