MetaRouter Brings Global Identity Unification Features to Google Cloud, Helping to Bridge the Gap Between Anonymous and Known Users | PR Newswire [Video]

Build complete user profiles, enhance analytics, and fuel powerful marketing strategies—all without relying on third-party tags or PII.

, /PRNewswire/ — MetaRouter, a leader in server-side tag management and pioneer in customer data infrastructure, today announced that its identity resolution features are now available for Google Cloud customers. With MetaRouter, joint customers can now sync external customer IDs into GA4 and BigQuery, Google Cloud’s gen AI ready data platform, seamlessly and anonymously, enabling clearer customer insights without risking compliance fees related to personally identifiable information (PII) tracking.

Businesses face a highly complex tracking landscape: They need information about their customers’ behavior for retargeting efforts, but once collected, that information gets siloed and spread across multiple vendors. Additionally, evolving privacy regulations make the collection of PII a complex process that may expose the organization to additional risks. The integration between MetaRouter and Google Cloud provides a secure and comprehensive solution to these problems, allowing …