Redesigning the experience for developers
The Meta for Developers website is the primary destination for developers looking to leverage and integrate with Meta’s platforms, products, services and SDKs. It caters to developers of all levels, from beginners to professionals, and represents a broad range a broad range of interest including (but not limited to) a broad range of interest including (but not limited to): AI/ML, AR/VR/MR, open source enthusiasts & developers, desktop/mobile developers looking to implement our Family of Apps APIs, SDKs, platforms and products into their applications.
The vast website maintains over 10 million monthly visitors, it’s a massive global community.
Challenge
The forgotten thread
Meta is responsible for some of the largest contributions to the development profession in recent years. As an industry leader they naturally want the developer site experience to mirror the quality of service their development tools offer.
When we kicked this project off, the top of funnel site struggled to guide users to …