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Meta AI explained: What does the new feature on Facebook and Instagram do and can it be turned it off? [Video]

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META AI is a powerful artificial intelligence assistant that has been integrated into Facebook, Instagram, WhatsApp and Messenger.

The feature aims to enhance user experience by providing a range of AI-powered capabilities directly within these popular social media platforms.

Meta AI can speak to users with a number of different celeb voicesCredit: Meta

Meta AI was first announced at Meta Connect 2023, which took place on September 25, 2023.

At this event, Meta CEO Mark Zuckerberg delivered a keynote address about various topics including chatbots and generative AI.

Meta AI was initially launched in the United States in September 2023, setting the stage for its subsequent rollout to different countries and platforms throughout 2024.

In April 2024, Meta announced an expansion to more countries in a blog post.

The company stated: “We’re rolling out Meta AI in English in more than a dozen countries outside of the US.

“Now, people will have access to Meta AI in Australia, Canada, …

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