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Mercedes-Benz is sticking to its EV investment plan, even as it tweaks its EV-only brand strategy [Video]

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Global Marketing Strategies

With 10 out of the planned 12 for the year behind it, Mercedes-Benz is bullish about 2024 to be a year for vehicle sales. And also for its finance business, which is set to touch the INR 10,000 crore mark for the first time. In this interview, Santosh Iyer, MD and CEO, Mercedes-Benz India talks discusses outlook for the domestic luxury vehicle market, whether Mercedes-Benz will also scale down its EV bet, the OEM’s growing non-vehicle businesses in India, and much more.

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